Last date for submission of paper: unknown; Contact person: Retail Bulletin Media Limited; The Omni Channel Retailing Conference is about connecting the customer journey - from the customer service to the app to the desktop to the tablet. The most important thing retailers are really focussing on is taking that journey into the store and really embracing it. For retailers with physical stores, the key is to leverage eCommerce technology and to create a single view of the customer and a single view of a stock.