Last date for submission of paper: unknown; Contact person: Dr. Amandeep Singh; Marketing has become one of the cornerstones for growing a successful business. Our era is responsible for Marketing 4.0: the world of mobile technology and global social interaction that can reach a customer anytime, anywhere. The benefit goes both ways: Brands have unprecedented access to customer data and insights to guide their efforts, while customers have the power of choice and can use social media to amplify their voices.However, the future holds more promise. Customers want a new level of satisfaction