Contact Person : Prof. Jinasis Mohanty ; Last Date for the submission of abstract : 15/07/2017; In this era of globalization, where there are only virtual geographicalboundaries for doing businesses, the concept of sustainability seems tohave brought a paradigm sht in the way businesses are being conductedglobally. When the entire world has been engulfed by the cataclysmicconsequences of global warming, unstable and unpredictable conditionsof global economy and intimidating deterioration of social beliefs andvalue systems, the sht is adjudged to be the need of the hour. With such abackdrop, it is truly a herculean task for organizations to draw a balanceamong profit, people and planet in order to successfully venture into thenew age.As per the Brundtland Report, sustainable development is defined as thedevelopment that meets the needs of the present generation withoutcompromising the ability of future generations to meet their own needs.This definition accentuates that the rate of consumption or use of naturalresources should approximate the rate at which those resources can besubstituted or replaced. It implies that renewable resources should be usedwherever possible and that non-renewable resources should be reducedand recycled to expand their viability for generations to come. Thisintragenerational and intergenerational equity aspect of sustainabledevelopment asks for a confluence of three dynamic aspects ofsustainability