Last date for submission of paper: unknown; Contact person: Nitin Naveen; In today's world scenario a BA has multiple roles from participating in agile projects to play the dual role of product owner, or business ambassador. In some teams, BAs also play the role of a user experience designer, team lead, change manager, technical analyst, and / or solution tester, perhaps even dabbling in technical design, data analytics or even development.At BA Innovation Summit we will learn how business analysis can make the difference between a successful and a struggling project. We will learn how business analysis practitioners can provide excellent service through the project process, asking questions, applying techniques, creating documents and presentations, and clarifying how to implement the approved solution.