Last date for submission of paper: unknown; Contact person: abta; An Introduction to Social Media in Travel Seminar will provide the attendees with the opporutnityt to gain insights relating to sessions focusing on Social media today - understanding the sales journey of the travel customer, How to track social media metrics to improve performance, Content best practice - how to create posts, where to find content, ways to influence their customers, Social media advertising, including targeting, The art of selling on social, keeping the customer engaged and replying to posts, and Building brand loyalty - customer service via social media, managing feedback, including complaints.