Contact Person : Dr. Mrutyunjay Dash; Last Date for the submission of abstract : 31-Dec-2018; Business is not always smooth sailing. It faces uncertainty and inclementweather as it goes through ups and downs. The twenty first century has no doubtbrought in more opportunities, but also more complexities simultaneously.Business has become multaceted, and at the same time it has to face muchmore rough weather. Not all organisations can sustain in such a situation. Somequit or die, some sustain and exist; only a very few not only sail through, but alsogrow, despite bad weather.The organisations today face the challenge of not only withstanding exposure tothe vicissitudes of a complex business environment, but also of growing despiteall the problems. This calls for building a strong, stable and resilient organisationthat can survive the challenges posed by business cycles, technologicalexpansion, political upheavals, demographic dilemma and othermultidimensional problems. It also calls for taking a holistic view of the emergingopportunities, and threats as well, to pave the way for organisational agility andsustainability. Ultimately, a culture has to be built that can sustain theorganisation thorough good times and bad. Thus the traditional concept of‘challenge’ itself has to be challenged to build a ‘weatherproof’ organisation thatcan thrive and develop in all seasons.This national conference will provide a platform to academicians, researchscholars, industry practitioners and students for multi-layered discussion fromdferent dimensions – Human Resource, Marketing, Finance, Logistics &Supply Chain – that can ultimately make business weatherproof.